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Kang reports that American dating apps traditionally had a ratio of roughly 60% men to 40% women, “which doesn’t sound that extreme, but if you actually take into account activity level – guys are twice as active as women – the gender ratio becomes even more lopsided; in the active user base it’s more like .” This kind of skewed ratio can have huge effects on users’ incentives; as Tim Harford, an economist, has written, even a slight imbalance in a market radically shifts power away from the over-represented group, as they are forced to compete hard or remain single.
In their efforts, both apps employ strategies that a game theorist would approve of.“I didn't want the site to be generic like most other [dating] sites,” Keshian explains.“I wanted to create something that when people met online, they would already have some common ground to build upon.” We spoke with two users of the site to hear about their firsthand experiences trying to find love.The first girl, he said, was “a little too tall,” and the second girl was “a little too short.” Then he met my mom. Let’s look at how I do things, maybe with a slightly less important decision, like the time I had to pick where to eat dinner in Seattle when I was on tour last year.
He quickly deduced that she was the appropriate height (finally! First I texted four friends who travel and eat out a lot and whose judgment I trust. Finally I made my selection: Il Corvo, an Italian place that sounded amazing. (It only served lunch.) At that point I had run out of time because I had a show to do, so I ended up making a peanut-butter-and-banana sandwich on the bus.
I asked my dad about this experience, and here’s how he described it: he told his parents he was ready to get married, so his family arranged meetings with three neighboring families. That’s how my dad decided on the person with whom he was going to spend the rest of his life.